Weland winner of the Elmia Spark Award 2019
Weland winner of the Elmia Spark Award 2019 in category “Innovator of the Year”
Weland AB is 2019’s winner of the Elmia Spark Award in the category “Innovator of the Year” for their tradeshow booth at Elmia Subcontractor.
Elmia Spark Award is a newly established prize where the founders, Elmia and the fair company Fairlink want to acknowledge exhibitors who have done something special with their fair participation. The category "Innovator of the Year" draws attention to exhibitors who have utilized the exhibition in a creative and innovative way - something that Weland focused on at this year's booth.
- We are so excited about the “Innovator of the Year” award and see it as a confirmation that we are doing things right. There is a lot of work behind our booth concept and we are now investing heavily in continuing to build our brand. What is also special about our booth is that we share it together with some of the subsidiaries - companies that are strong in a variety of areas such as plastics, printing, welding and logistics solutions. For that reason, it is of course extra fun to share the prize with them, says Mattias Andersson, Marketing Manager at Weland AB.
The jury’s motivation was as follows:
“Why choose? With an innovative, well-planned overall strategy, Weland has succeeded with the art of combining the digital with the physical and personal, creating a physodigital arena. Visiting Weland's booth at Elmia Subcontractor was a fantastic overall experience for the visitors.”
Expertise and digital experiences
In Weland's booth at Elmia Subcontractor, visitors were greeted with an experience beyond the ordinary. The entire 400m2 booth, which gathered all exhibitors from the Weland Group under the same roof, contained its own stage with a presentation program from major players such as Stora Enso, SSAB, BIM and Svetsutvecklarna. An eye-catcher was the AR experience, where a built-in model integrated with an iPad allowed visitors to experience how the Weland Group's products can be used in society - an interactive element that was appreciated by the visitors.
The winners received their awards at Elmia Day at Elmia in Jönköping. In addition to “Innovator of the Year”, “Crowd Magnet of the Year” and “Sustainable exhibitor of the Year” were also rewarded.
About Weland AB
Weland AB is a stable family business with a factory and head office in Smålandstenar. We are a leading manufacturer and supplier of spiral stairs, straight stairs, handrails, handicap ramps, walkways and entrance halls. Weland is also one of Sweden's largest players in the area of sheet metal machining.